What does supply chain synergy aim to improve?

Supply chain synergy focuses on enhancing collaborative efforts among supply chain participants to create more value collectively than they could achieve individually. This collaborative approach allows different entities within the supply chain—such as suppliers, manufacturers, distributors, and retailers—to work together more effectively, share information, and optimize operations.

By fostering this collaboration, companies can align their goals, streamline processes, reduce costs, and improve responsiveness to customer demands. This integrated effort leads to increased efficiency, innovation, and overall performance, ultimately benefiting all participants involved in the supply chain. Thus, improving collaboration among these participants is at the heart of achieving supply chain synergy.