What does a supply chain risk management strategy involve?

A supply chain risk management strategy encompasses the comprehensive process of identifying, assessing, and mitigating risks that could potentially disrupt the supply chain. This approach ensures that organizations proactively recognize vulnerabilities within their supply chain, evaluate the likelihood and impact of various risks, and implement strategies to minimize those risks.

By and large, this strategy aims not only to protect the supply chain's operations from disruptions but also to enhance its resilience, ensuring that the organization can continue to deliver products and services effectively. This can involve a variety of actions, such as diversifying suppliers, monitoring market conditions, and establishing contingency plans to respond to unexpected events.

In contrast, the other choices focus on limited aspects of risk management. For instance, merely identifying risks without taking any action does not constitute a strategy; it remains an incomplete practice that fails to prepare an organization for potential disruptions. Focusing solely on how to enhance marketing strategies in the context of risk mitigation overlooks the operational aspect of the supply chain. Similarly, reducing the number of suppliers could lead to increased risk rather than managing it effectively, as it may create single points of failure. Thus, the comprehensive approach identified in the correct answer is essential for effective supply chain risk management.